This report explores why so many marketers are considering contextual commerce as they plan their transition from third-party cookies in 2024.
When Google’s transition to phase out third-party cookies begins in 2024, all corners of the internet will be touched, especially digital marketing.
While experts anticipate ripple effects from the shift, it offers a golden opportunity to alter their approach. So, what’s the path forward? Contextual commerce.
Contextual commerce offers a scalable, personalized, effective and budget-friendly way to reach highly motivated consumers in the moments and mindsets that matter. With 7 in 10 consumers shopping online for groceries once a week and nearly half perusing online recipes in their downtime, in-recipe and in-blog ad space gives marketers a new way to reach and influence existing, new and lapsed customers, build brand awareness and drive sales.
This new report explores why contextual commerce is a win for:
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